Sproex — Sports-nutrition e-commerce

A performance rebrand and end-to-end e-commerce system for a Munich sports-nutrition retailer.

Context

Sproex is a Munich-based retailer for sports nutrition and equipment for athletes — the project was a full performance rebrand paired with an end-to-end e-commerce system.

Problem

A sports-nutrition shop lives or dies on trust and speed to purchase. The brand had to feel elite and athletic, while the store made finding and buying the right product effortless.

Role

Art direction and design end-to-end — brand identity (logo, typography and the black-and-acid-lime system) and the e-commerce experience across desktop and mobile.

Solution

A bold black-and-acid-lime identity applied to a shop that coaches: a product-led hero, shop-by-goal routing (Abnehmen, Muskelaufbau, Gesundheit) and fact-first product pages that help athletes decide.