Vertergy — Solar brand identity & website
Brand identity and website for a German solar-energy company — a rising-sun mark, an electric-green system and a homeowner-first site.
Context
Vertergy is a German solar-energy company based in Amberg — 'Empowering with Solar Innovation.' It sells solar panels and complete home systems direct to homeowners, with a solar-check and flexible, zero-deposit financing. The project paired a full brand identity with a marketing and e-commerce website.
Problem
Going solar still feels complex and expensive to most homeowners. The brand had to make clean energy feel optimistic, modern and accessible — and the site had to turn 'maybe someday' into a booked solar-check.
Role
Brand identity and web design end-to-end — the rising-sun logo, the electric-green-and-graphite system, product and app mockups, stationery and the marketing website across desktop and mobile.
Solution
A rising-arc mark built on 'upward movement + solar,' a bold electric-green-and-near-black palette, and a homeowner-first site: an emotional hero, a solar-check flow, product pages and clear 'Lass dich beraten' CTAs, under the line 'Solar Solutions, Bright Futures.'
Impact
A cohesive, optimistic solar brand and a conversion-first website that positions Vertergy as an approachable route to energy independence.
